LUCE MARINA
· Branding
May, 2024
Italian for “marine light”, Luce Marina is a brand of squid ink pasta inspired by the rare sighting of bioluminescent jellyfish in the coast of Italy. The brand is created with the purpose of adding a special twist to an everyday dish, so food lovers can have an extraordinary moment in their day to day lives.
The metal tin is designed to draw attention
and raise brand awareness. It works as a beacon, sparking the interest of food
enthusiasts who seek different products to
try. It can also be a beautiful addition to the
kitchen’s canisters and jars, or even used as a
stylish trinket box.
Inside the metal tin, a leaflet is added as a way of connecting the audience to the narrative that inspired the brand, and indicates where to find Luce Marina online.
For everyday grocery shopping, the paper packaging works as a refill to the metal tin. It incorporates sustainability to the brand, while contributing to higher volume in sales since its market price can be lower. It’s a way to facilitate repurchase and ensure customer fidelity to the brand.
Inside the metal tin, a leaflet is added as a way of connecting the audience to the narrative that inspired the brand, and indicates where to find Luce Marina online.
For everyday grocery shopping, the paper packaging works as a refill to the metal tin. It incorporates sustainability to the brand, while contributing to higher volume in sales since its market price can be lower. It’s a way to facilitate repurchase and ensure customer fidelity to the brand.
Applications & Touchpoints
